That is certainly a very valid question. If you approach the traditional way, you may have to wait for 6-8months to get selected. They even will not inform you in the case of rejection in most of the cases. Unless you are a celebrity or bestseller writer, the competition is TOUGH. Often writers with exceptional talent get rejected and disheartened in this process. If a less famous or new writer is confident in his content, it can be a wise decision to be the Captain of his own ship. The authors get published with us in only 14 days, and no questions asked. On top of that, they recover investment by earning from profit sharing from the sales of the books.